Dominos gets it right – Marketing 3.0 in action!
Jan 17, 2010 Online Marketing TIPS for your Business
This video is the perfect demonstration of how to listen to and show that you care about your customers – using the power of online video. It is radical transparency at its best. When I watched this I smiled and thought to myself “right on! A big corporation that realizes their success depends on happy customers!”. Watch and see how sometimes winning back your customers means making big changes.
What do you think of this demonstration of radical transparency? Will you be trying the new crust?
January 17th, 2010 at 10:22 pm
Yea, but what about those kids who filmed them self’s abusing the pizzas … best to stick to local mom and pop operations and not support the corporate beast.
January 17th, 2010 at 10:38 pm
Hi Jayson,
I am totally on board with doing everything possible to support local business – and certainly do not want to say that since Dominos has the budget to create a video like this that we should all go out and support them. I just thought it was an interesting example of how to get renewed customer buy-in, and those of us with small/medium-sized local businesses can learn a thing or two from this corporate giant.