Last week I met with Zech Inkster from European Flooring in Victoria. He has recently (3 months ago) joined Twitter and has found it to be beneficial to his business. I wanted to interview Zech to find out what he’s doing that is bringing him success, and what tips he has for other business owners.
3 Quick Twitter Tips:
Consistency: It’s important to set a schedule for yourself so that your followers know they can rely on you to be on Twitter regularly. Consistency also means having the same look and feel from your Facebook account to your Website to your Twitter account.
Professional Design: Having a professionally designed account shows people that you take Twitter and the relationships you’re creating seriously and that you are there to stay.
Personal Interaction & Providing Value: Twitter is not a place to sell, it’s a place to interact and build relationships. This can mean providing help and value to those who are looking for it, and giving kudos to those who your respect and appreciate. That will build relationships and generate business much more effectively than asking for the sale.
